Invited by Baroness Manzila Uddin, Fractal CEO, Lisa McClory will provide a keynote speech at the House of Lords, on Thursday 11th January. This pioneering initiative is marked at a significant point in time as the integration of Web3 technologies into mainstream businesses continues to grow significantly.

The event promises to illuminate the myriad of challenges and opportunities that Web3, including Non-Fungible Tokens (NFTs), Cryptocurrencies, and the Metaverse present in particular to UK and international businesses.

Industry leaders, aspiring entrepreneurs and higher education establishments will gain invaluable insights into the opportunities and obstacles that exist in this burgeoning world of digital assets and virtual environments. The event is also serving as a preliminary briefing on the World Economic Forum’s Annual Meeting at Davos, Switzerland, which Fractal has also been invited to speak at later this month.

The keynote for the event will focus on demonstrating how NFTs can be leveraged in a multitude of ways, and the current regulatory implications and complications. This goes far beyond the realm of digital art and collectables. NFTs offer a unique platform for businesses to enhance and diversify their offerings, thereby creating more dynamic and engaging brand experiences. This is particularly relevant in attracting Gen Z and Millennial audiences, who are increasingly becoming pivotal in the global consumer market. Their familiarity and comfort with digital technology make them an ideal target for businesses venturing into Web3 and the Metaverse.